About

Our journey began in November 2024, when I brought home my puppy, Arlo. Although I’d had dogs throughout my life, Arlo was different, he was my first fur baby that was truly mine. From day one, I knew I wanted to give him the very best.

As a young dog mum with a passion for fashion and all things aesthetic, I quickly realised how hard it was to find pet accessories that matched my style. I wanted something minimal, neutral-toned, and thoughtfully designed. I couldn’t find what I was looking for… so I decided to create it myself.

Starting Arlo Label was the spark I had been waiting for. I’d always dreamed of building a brand, but nothing had felt quite right, until now.

Every product is designed with love and care, using high-quality materials to ensure comfort, durability, and a touch of everyday luxury. Our mission is simple: to offer stylish, neutral-toned accessories that are as functional as they are beautiful.

With a focus on minimalism and timeless design, Arlo Label is made to complement not just your dog, but your own style. These are accessories that stand the test of time, in quality, in purpose, and in style.

Love always, Georgia and Arlo x